{"product_id":"sports-and-city-marketing-in-european-cities-taylor-francis-ltd-9780754619314-berg-leo-van-den","title":"Sports and City Marketing in European Cities","description":"\u003cp\u003eDiscover the transformative power of sports in urban management with \"Sports and City Marketing in European Cities\" by Leo van den Berg. Published by Taylor \u0026amp; Francis Ltd in 2002, this insightful hardback edition spans 134 pages and delves into the innovative ways city governors can leverage sports to achieve their urban planning objectives. \u003c\/p\u003e \n\n\u003cp\u003eIn this comprehensive study, the author examines the intersection of sport and city marketing across five European cities, highlighting how sporting events can serve as powerful tools for city promotion and economic development. By understanding the \"state of the art\" in this dynamic field, readers will uncover strategies to enhance their city’s potential through effective marketing policies. \u003c\/p\u003e \n\n\u003cp\u003eThis book is an essential resource for urban planners, marketers, and anyone interested in the economic aspects of sports and leisure industries within the context of European cities. Explore how sport can redefine city identity and drive community engagement today!\u003c\/p\u003e","brand":"Berg, Leo van den.","offers":[{"title":"Default Title","offer_id":52227943268694,"sku":"9780754619314","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780754619314.jpg?v=1767742520","url":"https:\/\/www.englishbook.pt\/products\/sports-and-city-marketing-in-european-cities-taylor-francis-ltd-9780754619314-berg-leo-van-den","provider":"Bookshop","version":"1.0","type":"link"}