{"product_id":"strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition-pearson-education-limited-9781292314969-kevin-lane-keller","title":"Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition","description":"\u003cp\u003e\u003cstrong\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition\u003c\/strong\u003e by Kevin Lane Keller, Vanitha Swaminathan.\u003c\/p\u003e\n\u003cp\u003ePublished by Pearson, (2019), Paperback, 624 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Product management, Strategic planning, Brand name products--management.\u003c\/p\u003e","brand":"Kevin Lane Keller","offers":[{"title":"Default Title","offer_id":52227742433622,"sku":"9781292314969","price":98.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292314969.jpg?v=1767742236","url":"https:\/\/www.englishbook.pt\/products\/strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition-pearson-education-limited-9781292314969-kevin-lane-keller","provider":"Bookshop","version":"1.0","type":"link"}