{"product_id":"television-and-political-advertising-taylor-francis-inc-9780805806557-volume-i-psychological-processes-frank-biocca","title":"Television and Political Advertising","description":"\u003cp\u003eExplore the intricate relationship between television and political advertising in \u003cstrong\u003eTelevision and Political Advertising\u003c\/strong\u003e by \u003cstrong\u003eFrank Biocca\u003c\/strong\u003e. Published by Taylor \u0026amp; Francis Inc in 1991, this compelling hardback spans 378 pages and delves into how political advertisements shape the psychological perceptions of presidential campaigns among millions of voters. \u003c\/p\u003e \u003cp\u003eThis insightful work serves as a vital resource for researchers and students in the fields of advertising, communication, and consumer psychology. Biocca expertly navigates the complexities of how media influences political sentiments, providing a framework for future studies on the interplay between television, politics, and voter psychology. Enhance your understanding of mass communication and its profound impact on the democratic process with this essential addition to your library.\u003c\/p\u003e","brand":"Frank Biocca","offers":[{"title":"Default Title","offer_id":52226901606742,"sku":"9780805806557","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780805806557.jpg?v=1767740830","url":"https:\/\/www.englishbook.pt\/products\/television-and-political-advertising-taylor-francis-inc-9780805806557-volume-i-psychological-processes-frank-biocca","provider":"Bookshop","version":"1.0","type":"link"}