{"product_id":"transmedia-brand-storytelling-springer-verlag-singapore-9789819940004-immersive-experiences-from-theory-to-practice-karen-e-sutherland","title":"Transmedia Brand Storytelling","description":"\u003cp\u003eDiscover the innovative world of brand communication with \u003cstrong\u003eTransmedia Brand Storytelling\u003c\/strong\u003e by \u003cstrong\u003eKaren E. Sutherland\u003c\/strong\u003e. Published in 2023 by Springer Verlag, this hardback edition spans 281 pages and offers a comprehensive exploration of transmedia storytelling. This book presents groundbreaking global research that delves into how brands can effectively engage audiences through multiple media platforms.\u003c\/p\u003e \u003cp\u003eThe final section of the book provides an insightful analysis of contemporary campaigns from various countries, showcasing real-world applications of transmedia storytelling. Additionally, it introduces a practical Transmedia Brand Storytelling Model, grounded in extensive primary and secondary research data. Whether you are a marketing professional, brand strategist, or a student of communication, this book is an essential resource for understanding the dynamics of modern brand narratives. Elevate your brand's storytelling strategy today with this must-read guide!\u003c\/p\u003e","brand":"Karen E. Sutherland","offers":[{"title":"Default Title","offer_id":52256541344086,"sku":"9789819940004","price":42.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789819940004.jpg?v=1767786249","url":"https:\/\/www.englishbook.pt\/products\/transmedia-brand-storytelling-springer-verlag-singapore-9789819940004-immersive-experiences-from-theory-to-practice-karen-e-sutherland","provider":"Bookshop","version":"1.0","type":"link"}