{"product_id":"united-we-brand-harvard-business-review-press-9781578517985-how-to-create-a-cohesive-brand-that-s-seen-heard-and-remembered-mike-moser","title":"United We Brand","description":"\u003cp\u003eDiscover the essentials of effective branding with \u003cstrong\u003eUnited We Brand\u003c\/strong\u003e by \u003cstrong\u003eMike Moser\u003c\/strong\u003e, published by Harvard Business Review Press in 2003. This insightful guide includes 192 pages filled with practical strategies to help you create a cohesive and impactful brand strategy from scratch.\u003c\/p\u003e  \n\u003cp\u003eIn \u003cstrong\u003eUnited We Brand\u003c\/strong\u003e, Moser breaks down the four crucial components of successful branding: identifying core values, crafting a focused brand message, developing a unique brand personality, and selecting consistent brand icons. With a hands-on action plan, this book empowers business professionals, marketers, and entrepreneurs to elevate their brand and connect with their audience more effectively.\u003c\/p\u003e  \n\u003cp\u003eWhether you're launching a new product or refining an existing brand, \u003cstrong\u003eUnited We Brand\u003c\/strong\u003e is an invaluable resource for anyone looking to enhance their brand presence in today’s competitive market.\u003c\/p\u003e","brand":"Mike Moser","offers":[{"title":"Default Title","offer_id":52225306788182,"sku":"9781578517985","price":44.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781578517985.jpg?v=1767738857","url":"https:\/\/www.englishbook.pt\/products\/united-we-brand-harvard-business-review-press-9781578517985-how-to-create-a-cohesive-brand-that-s-seen-heard-and-remembered-mike-moser","provider":"Bookshop","version":"1.0","type":"link"}