{"product_id":"value-based-marketing-john-wiley-sons-inc-9780470773147-marketing-strategies-for-corporate-growth-and-shareholder-value-doyle-peter","title":"Value-based Marketing","description":"\u003cp\u003eUnlock the potential of your marketing strategies with \u003cstrong\u003eValue-based Marketing\u003c\/strong\u003e by \u003cstrong\u003ePeter Doyle\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2008, this second edition spans \u003cstrong\u003e384 pages\u003c\/strong\u003e and offers a comprehensive guide tailored for marketing professionals and decision-makers alike.\u003c\/p\u003e\n\n\u003cp\u003eThis insightful book presents a practical introduction to shareholder value analysis, equipping readers with the essential tools to devise marketing strategies that maximize business value. It not only serves as an essential resource for marketers but also clarifies for CEOs and CFOs how effective marketing initiatives can significantly enhance shareholder value.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to refine your marketing approach or understand its financial implications, \u003cstrong\u003eValue-based Marketing\u003c\/strong\u003e is a must-have for anyone eager to make informed decisions that drive value and success in today's competitive corporate landscape.\u003c\/p\u003e","brand":"Doyle, Peter","offers":[{"title":"Default Title","offer_id":52224842170710,"sku":"9780470773147","price":46.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470773147.jpg?v=1767738273","url":"https:\/\/www.englishbook.pt\/products\/value-based-marketing-john-wiley-sons-inc-9780470773147-marketing-strategies-for-corporate-growth-and-shareholder-value-doyle-peter","provider":"Bookshop","version":"1.0","type":"link"}