{"product_id":"visual-identity-taylor-francis-ltd-9780765622679-promoting-and-protecting-the-public-face-of-an-organization-susan-westcott-alessandri","title":"Visual Identity","description":"\u003cp\u003eA visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.\u003c\/p\u003e","brand":"Susan Westcott Alessandri","offers":[{"title":"Default Title","offer_id":52224541262166,"sku":"9780765622679","price":80.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765622679.jpg?v=1767737926","url":"https:\/\/www.englishbook.pt\/products\/visual-identity-taylor-francis-ltd-9780765622679-promoting-and-protecting-the-public-face-of-an-organization-susan-westcott-alessandri","provider":"Bookshop","version":"1.0","type":"link"}