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Analysis of Michael E. Porter's Competitive Strategy

€14,77 €17,14
Por Pdraig Belton
Pristatymas gali užtrukti 2-3 sav.

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128 psl.

2017 m.

Minkštas viršelis

Código de barras: 9781912128808
Descrição

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
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