17% de desconto
Strategic Brand Management and Development
Preço de venda
€57,99
Preço normal
€70,17
Preço unitário
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Indisponível
2020 m.
Descrição
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.
Strategic Brand Management and Development