21% de desconto
Tilt
Shifting Your Strategy from Products to Customers
Preço de venda
€35,25
Preço normal
€44,77
Preço unitário
/
Indisponível
Por N. Dawar
2013 m.
Descrição
States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.
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