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Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
Routledge Advances in Management and Business Studies
Preço de venda
€206,00
Preço normal
€265,74
Preço unitário
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Indisponível
Por Aino Halinen
1996 m.
Descrição
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
Relationship Marketing in Professional Services
