Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

Routledge Advances in Management and Business Studies

Preço de venda €206,00 Preço normal €265,74
Pristatymas gali užtrukti 2-3 sav.

Entrega rápida

388 psl.

1996 m.

Kietas viršelis

Código de barras: 9780415146074
Descrição

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.