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Absolute Essentials of Marketing Research
Absolute Essentials of Business and Economics
Preço de venda
€67,49
Preço normal
€78,29
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Indisponível
Por Bonita M. Kolb
2021 m.
Descrição
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Absolute Essentials of Marketing Research