Writing Marketing

Preço de venda €212,51 Preço normal €274,14
Pristatymas gali užtrukti 2-3 sav.

Entrega rápida

272 psl.

2005 m.

Kietas viršelis

Código de barras: 9781412902656
Descrição

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.