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Introduction to Advertising

€57,99 €71,33
Por Emmanuel Mogaji
Pristatymas gali užtrukti 2-3 sav.

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308 psl.

2021 m.

Minkštas viršelis

Código de barras: 9780367441999
Descrição

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
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