21% de desconto
As Heard on TV: Popular Music in Advertising
Ashgate Popular and Folk Music Series
Preço de venda
€176,00
Preço normal
€223,52
Preço unitário
/
Indisponível
Por Bethany Klein
Descrição
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
As Heard on TV: Popular Music in Advertising