22% de desconto
Artificial Intelligence for Marketing Management
Routledge Studies in Marketing
Preço de venda
€146,00
Preço normal
€186,88
Preço unitário
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Indisponível
Por Park Thaichon
Descrição
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Artificial Intelligence for Marketing Management