Acquiring, Processing, and Deploying

Discover the essential guide to enhancing your product development process with Acquiring, Processing, and Deploying by M. Larry Shillito. Published by Taylor & Francis Inc in 2000, this insightful hardback spans 296 pages and serves as a comprehensive template for integrating the Voice of the Customer (VOC) into the early stages of commercialization.

This book equips product development teams with the tools needed to maintain focus and direction throughout the commercialization journey. With practical strategies and breakthrough techniques, readers will learn how to effectively acquire and deploy VOC, ensuring that customer insights drive innovation and success. Perfect for professionals in business and economics, sales, customer service, and engineering, Acquiring, Processing, and Deploying is an invaluable resource for anyone looking to elevate their approach to product management and entrepreneurship.