Added Value

Discover the insights behind one of the world's leading marketing and branding consultancies in Added Value by M. Sherrington. Published by Palgrave Macmillan in 2003, this enlightening book spans 208 pages and delves into the operational framework of Added Value, the company founded by the author himself. Through this engaging read, Sherrington shares valuable strategies and concepts that have propelled his consultancy to the forefront of the industry. Whether you are a marketing professional, student, or entrepreneur, Added Value offers a wealth of knowledge that can enhance your understanding of branding and marketing practices. Don’t miss the opportunity to learn from a pioneer in the field!