17% de desconto
Adolescents, Family and Consumer Behaviour
A Behavioural Study of Adolescents in Indian Urban Families
Routledge Focus on Business and Management
Preço de venda
€37,99
Preço normal
€45,97
Preço unitário
/
Indisponível
Por Harleen Kaur
Descrição
"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
Adolescents, Family and Consumer Behaviour