Book cover of: Ads, Fads, and Consumer Culture. By: Arthur Asa BERGER
Book cover of: Ads, Fads, and Consumer Culture. By: Arthur Asa BERGER
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Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

€50,69 €65,39
Por Arthur Asa BERGER
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288 psl.

2020 m.

Minkštas viršelis

Código de barras: 9781538137819
Descrição

Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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