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Advanced Database Marketing
Innovative Methodologies and Applications for Managing Customer Relationships
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€54,99
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€70,39
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Descrição
While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems
Advanced Database Marketing