Advances in Advertising Research X

Discover the latest insights in advertising with Advances in Advertising Research X by Enrique Bigne. Published in 2019 by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, this hardback edition spans 240 pages, delving into the evolving landscape of brand communications. This essential resource addresses the challenges and opportunities presented by new advertising and consumer practices, particularly in managing multiple touchpoints. As part of the esteemed series published by the European Advertising Academy (EAA), this book is a must-read for professionals and researchers eager to enhance their understanding of modern advertising dynamics. Don't miss your chance to stay ahead in the ever-changing world of advertising!