Advances in Advertising Research XIV

Discover the latest insights in the realm of advertising with Advances in Advertising Research XIV, edited by Alexandra Vignolles. This comprehensive volume, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2024, encompasses 274 pages of cutting-edge research presented at the prestigious 21st International Conference in Advertising (ICORIA), which took place in Bordeaux, France, in June 2023. Esteemed scholars from around the world contribute their expertise, making this book an essential resource for anyone interested in the evolving landscape of advertising research. Whether you are a student, a researcher, or a professional in the field, this collection will deepen your understanding and provide valuable perspectives on contemporary advertising strategies. Don't miss the opportunity to enhance your knowledge with this vital addition to your library.