Advertising Account Planning

Discover the essential guide for advertising students and aspiring professionals with Advertising Account Planning by Kelli S. Boling. Published by Bloomsbury Publishing Plc in 2025, this second edition spans 216 pages and provides a comprehensive overview of the account planning process. From brand fundamentals to data analytics, Boling expertly navigates the complexities of creating effective advertising strategies.

This updated edition delves into the latest digital opportunities, incorporating innovative activities that utilize AI tools. Additionally, it features an entirely new chapter dedicated to consumer insights, equipping readers with the knowledge needed to thrive in today's dynamic advertising landscape. Whether you're a student or a professional looking to enhance your skills, Advertising Account Planning is an invaluable resource that will guide you through the intricacies of account planning with clarity and expertise.