Advertising and New Media

Discover the dynamic interplay between advertising and new media in Advertising and New Media by Christ Spurgeon and Christina Spurgeon. Published in 2007, this insightful hardback edition spans 144 pages, offering a thorough examination of how advertising strategies have transformed in the digital age. The authors delve into the shift from traditional 'mass' media to personalized 'my' media, providing a global perspective enriched with real-world examples. This book is an essential read for anyone interested in the social aspects of advertising, consumer behavior, and the role of mass media in business. Whether you're a student, a marketing professional, or simply curious about the evolving landscape of advertising, this comprehensive guide will equip you with a deeper understanding of the new media landscape and its impact on consumers.