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Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

Philip Hanson

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Autorius Philip Hanson
Leidimo metai 2019 m.
Puslapių skč. 182 psl.
Viršelis Minkštas viršelis
ISBN 9781138045538

Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

Discover the intriguing intersection of advertising and socialism in Philip Hanson's insightful book, Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland. Published by Taylor & Francis Ltd in 2019, this comprehensive paperback spans 182 pages, offering a deep dive into the role of consumer advertising within socialist economies. Hanson's research sheds light on how advertising functioned in the Soviet Union and Poland, providing a unique perspective on the complexities of consumer culture under socialism. This title, originally published in 1974, remains relevant today, making it a must-read for scholars, students, and anyone interested in the dynamics of advertising and political economy. Explore the evolution of consumer advertising in these historical contexts and gain a better understanding of its impact on society.

Book cover of: Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland. By: Philip Hanson

Advertising and socialism: The nature...

Preço normal €56,98
Preço de saldo €56,98 Preço normal €58,74