• Book cover of: Advertising Exposure, Memory and Choice. By: Andrew A. Mitchell

Advertising Exposure, Memory and Choice

Andrew A. Mitchell

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Kalba Anglų k.
Leidimo metai 2016 m.
Puslapių skč. 360 psl.
Viršelis Minkštas viršelis
ISBN 9781138966147

Advertising Exposure, Memory and Choice

Advertising Exposure, Memory and Choice by Andrew A. Mitchell.

Published by Taylor & Francis Group, (2016), Paperback, 360 pages.

Topics: Persuasion (Psychology), Consumer behavior, Advertising, Consumers' preferences.

Book cover of: Advertising Exposure, Memory and Choice. By: Andrew A. Mitchell

Advertising Exposure, Memory and Choice

€64,25
€64,25 €66,24