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Advertising in Modern and Postmodern Times
Published in association with Theory, Culture & Society
Preço de venda
€196,00
Preço normal
€246,96
Preço unitário
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Indisponível
Por Pamela Odih
Descrição
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
Advertising in Modern and Postmodern Times