Advertising, the Media and Globalisation

Name: Advertising, the Media and Globalisation
Brand: Sinclair, John
SKU: 9780415668828
Price: 161.00 EUR
Availability: InStock

A World in Motion

€161,00 €196,42

Por Sinclair, John

Pristatymas gali užtrukti 2-3 sav.

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168 psl.

2012 m.

Kietas viršelis

Código de barras: 9780415668828

Descrição

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

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Advertising, the Media and Globalisation

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