
13% de desconto
Advertising, the Media and Globalisation
A World in Motion
Preço de venda
€54,99
Preço normal
€63,24
Preço unitário
/
Indisponível
Por Sinclair, John
Descrição
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
Advertising, the Media and Globalisation
