Advertising, the Media and Globalisation

A World in Motion

Preço de venda €54,99 Preço normal €63,24
Pristatymas gali užtrukti 2-3 sav.

Entrega rápida

168 psl.

2012 m.

Minkštas viršelis

Código de barras: 9780415668835
Descrição

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.