Agenda Setting in a 2.0 World

Discover the transformative insights of "Agenda Setting in a 2.0 World" by Thomas J. Johnson, published by Taylor & Francis Ltd in 2013. This compelling paperback, spanning 294 pages, showcases the innovative work of a new generation of scholars who are reshaping our understanding of agenda-setting in today's digital age.

The book explores two significant trends in contemporary agenda-setting research. First, it examines the centrifugal movement within the expanding media landscape, highlighting how the focus has broadened beyond traditional public affairs. Secondly, it delves into the centripetal trend, which seeks to deepen the understanding of agenda-setting's core concepts. This engaging read is essential for anyone interested in mass media, public opinion, and the impact of technology on communication.

Enhance your knowledge of media dynamics and the evolving nature of public discourse with this pivotal work by Thomas J. Johnson.