Agro-food Marketing

Discover the innovative world of food product marketing with "Agro-food Marketing," published by CABI Publishing in 1997. This comprehensive paperback edition spans 512 pages and offers a unique perspective that blends traditional agricultural marketing with modern food product strategies. Drawing from a highly successful series of courses developed by CIHEAM, this book embodies a growing trend in education that encourages an integrated approach to these vital subjects. Ideal for students, educators, and professionals in the agro-food sector, "Agro-food Marketing" provides valuable insights that will enhance your understanding of the marketing landscape in agriculture. Don't miss the opportunity to enrich your knowledge and skills in this essential field!