
19% de desconto
Art Firm
Preço de venda
€71,81
Preço normal
€88,33
Preço unitário
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Indisponível
Descrição
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
Art Firm
