Assessment of Industrial Markets

Discover a fresh perspective on industrial marketing research with Assessment of Industrial Markets by Aubrey Wilson. First published in 1968 and set to be re-released in 2024 by Taylor & Francis Ltd, this hardback edition spans an impressive 418 pages of insightful content. Wilson's work is not just theoretical; it presents practical applications and innovative strategies that distinguish it from other texts in the field. Whether you are a student, a marketing professional, or an academic, this book will enhance your understanding of industrial markets and equip you with tools to effectively assess them. Don’t miss out on this essential resource for anyone looking to deepen their knowledge in industrial marketing.