Audience and Business of YouTube and Online Videos

Discover the intricate dynamics of the YouTube ecosystem with Audience and Business of YouTube and Online Videos by Louisa Ha. Published by Bloomsbury Publishing Plc in 2020, this insightful paperback spans 230 pages, delving into the often-overlooked business aspects of YouTube. Explore how audiences engage with product review videos, sponsored content, and online video advertising. Ha provides a comprehensive analysis of the creators' pivotal role in shaping video content and influencing viewer responses. This book is essential for anyone interested in the intersections of media, marketing, and digital culture. Perfect for marketers, content creators, and media scholars alike, it offers valuable insights into leveraging YouTube for business success. Enhance your understanding of online video and its impact on consumer behavior with this engaging read.