Becoming Couture

Discover the transformative journey of Italian fashion in Becoming Couture by Chiara Faggella, published by Manchester University Press in 2024. This insightful hardback, comprising 248 pages, delves into the post-war era when Italian fashion underwent a remarkable reinvention. Faggella expertly examines the influential role of intermediaries in both Italy and the United States, moving beyond the legendary narrative of Giovanni Battista Giorgini and the iconic Sala Bianca. This book is a must-read for fashion enthusiasts and scholars alike, providing a captivating exploration of how strategic persuasion shaped the fashion landscape. Enhance your understanding of couture and the pivotal figures behind its evolution with this essential addition to your collection.