Behavioural Economics

Discover the fascinating world of decision-making with Behavioural Economics by Michelle Baddeley. Published in 2017, this insightful book spans 176 pages and expertly combines principles from both economics and psychology to unravel the complexities of human behaviour.

Delve into the psychological factors that influence our everyday choices, from impulse purchases to saving challenges. Baddeley explores the underlying motivations that drive our decisions and reveals how retailers, such as supermarkets, can strategically manipulate our buying habits.

Whether you're a student of economics, a professional in the field, or simply curious about the psychological aspects of consumer behaviour, this book is an essential read. Enhance your understanding of why we make the choices we do and how these insights can be applied in real life.