Big Blue Machine

Discover the fascinating world of political campaigning with Big Blue Machine by J. Patrick Boyer. Published by Dundurn Group Ltd in 2015, this hardback edition spans an impressive 528 pages. This insightful book delves into the legacy of a powerful campaign organization known as "the Big Blue Machine," which orchestrated a series of successful campaigns for the Progressive Conservative Party across various provinces over four decades. Boyer explores the innovative techniques that revolutionized the field of political campaigning, including advancements in polling, advertising, fundraising, communications, and policy development. Whether you are a political enthusiast, a student of communication in politics, or simply curious about the dynamics of political parties, this book offers a practical and engaging look at the strategies that have shaped Canadian politics. Don't miss your chance to gain valuable insights from one of the foremost experts in the field!