15% de desconto
Big Data Analytics
Applications in Business and Marketing
Preço de venda
€48,99
Preço normal
€57,32
Preço unitário
/
Indisponível
Por Kiran Chaudhary
Descrição
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
Big Data Analytics