• Book cover of: Brand Management. By: Tilde Heding

Brand Management

Tilde Heding

€187,94
€187,94 €193,75 Em promoção

Temos em stock

📦 Šios prekės gali nebūti sandėlyje.
Prieš perkant parašykite mums, kad patikslintume: info@bookshop.lt 💜

Autorius Tilde Heding
Leidimo metai 2020 m.
Puslapių skč. 338 psl.
Viršelis Kietas viršelis
ISBN 9780367172572
Leidimas 3 ed

Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Book cover of: Brand Management. By: Tilde Heding

Brand Management

€187,94
€187,94 €193,75