• Book cover of: Brand Management. By: Tilde Heding

Brand Management

Tilde Heding

€55,77
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Autorius Tilde Heding
Leidimo metai 2020 m.
Puslapių skč. 338 psl.
Viršelis Minkštas viršelis
ISBN 9780367172589
Leidimas 3 ed

Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Book cover of: Brand Management. By: Tilde Heding

Brand Management

€55,77
€55,77 €57,49