Brand NFL

Discover the fascinating evolution of the National Football League with Brand NFL by Michael Oriard. Published by The University of North Carolina Press in 2010, this second edition spans 344 pages, providing an in-depth analysis of the NFL's impact on American culture since 1960. Oriard expertly examines the development of the sport, highlighting the rise of the Super Bowl, the emergence of NFL Films and ESPN, and the transformation of the commissioner’s role into that of a corporate CEO. Additionally, the book delves into the management of player demands and the shifting attitudes toward race within the league. This comprehensive exploration is a must-read for football enthusiasts and anyone interested in understanding the NFL's significant place in American life.