Brands, Branding, and Consumerism

Explore the intricate world of brands and consumerism in "Brands, Branding, and Consumerism" by Ayantunji Gbadamosi, published by Springer International Publishing AG in 2025. This comprehensive hardback edition spans 413 pages, delving into essential themes such as luxury brand consumption, social media marketing, and consumer protection within the branding context.

Additionally, the book addresses contemporary issues like ethics and sustainable consumption, offering a well-rounded perspective on the significance of branding in today's marketplace. Whether you're a marketing professional, a student, or simply interested in understanding the dynamics of consumer behavior, this insightful resource is a must-have for your collection. Discover how brands shape our choices and the ethical considerations that come into play in the modern consumer landscape.