Breaking Up America

Discover the intricate world of advertising with Breaking Up America by Joseph Turow, published by The University of Chicago Press in 1998. This insightful book spans 256 pages and delves into the evolution of target marketing, revealing the strategies that the advertising industry employs to connect with American consumers.

Turow expertly combines a historical perspective with contemporary analysis, tracing the shift from mass marketing in the mid-1970s to the aggressive tactics used today. This compelling study not only highlights the impact of targeted advertising on society but also invites readers to consider the implications for consumer behavior and media consumption.

Whether you're a marketing professional, a student of business and economics, or simply curious about the advertising landscape, Breaking Up America is an essential read that offers valuable insights into the dynamics of marketing and consumerism in the United States.