Business, Not Politics

Discover a groundbreaking perspective in Business, Not Politics by Katherine Sender, published by Columbia University Press in 2005. This compelling 320-page hardback challenges conventional wisdom by delving into the intricate relationship between marketing strategies aimed at gay consumers and the broader politics of gay rights and identity. Sender's insightful analysis reveals how businesses navigate the complexities of gender and sexuality, making this book essential reading for anyone interested in Gay & Lesbian studies, marketing, and the intersection of business and social issues. With its thought-provoking content, Business, Not Politics is a must-have for scholars, marketers, and advocates alike, providing valuable insights into the dynamics of consumer behavior within the LGBTQ+ community.