Business of Television

Discover the intricate world of the television industry with the second edition of Business of Television by Ken Basin. Published by Taylor & Francis Ltd in 2024, this expansive volume spans 616 pages, providing readers with a detailed and accessible exploration of the U.S. television landscape.

In this updated edition, renowned television executive and Harvard lecturer Ken Basin delves into the business, financial, and legal frameworks that shape the industry. He also examines the essential norms of deal-making that drive success in this competitive field. Whether you are a student, a professional, or simply a television enthusiast, this book offers invaluable insights into the dynamics of television business operations.

Enhance your understanding of the television industry with Business of Television, a must-read for anyone looking to navigate the complexities of this vibrant sector.