Business-to-Business Marketing

Discover the transformative insights in Business-to-Business Marketing by Richard Afriyie Owusu, published by Taylor & Francis Ltd in 2021. This enlightening book spans 284 pages and offers a deep dive into the intricacies of business marketing within the African landscape. With a focus on the unique challenges and opportunities present in emerging Africa, Owusu applies the latest research, concepts, and frameworks to help businesses thrive in the competitive b-to-b market. Whether you're a seasoned marketer or new to the field, this resource provides essential strategies and knowledge to navigate the complexities of business-to-business marketing in Africa. Equip yourself with the tools you need to succeed in this dynamic environment and take your marketing efforts to the next level.