Case Theory in Business and Management
Discover a groundbreaking perspective on case study research with Case Theory in Business and Management by Evert Gummesson. Published by Sage Publications Ltd in 2017, this insightful book spans 368 pages and offers a comprehensive exploration of the complexities inherent in real-world business scenarios.
Gummesson introduces the innovative concept of 'case theory,' which expands traditional case study research by integrating diverse methodologies and highlighting the various outcomes that can arise. This fresh approach not only enriches the understanding of case studies but also equips readers with the tools to navigate the intricate landscape of business and management.
Whether you are a student, researcher, or practitioner in the field, Case Theory in Business and Management is an essential addition to your library, providing valuable insights that bridge theory and practice.