Caste, Entrepreneurship and the Illusions of Tradition

Discover the intricate relationship between caste and entrepreneurship in Geir Heierstad's insightful book, Caste, Entrepreneurship and the Illusions of Tradition. Published by Anthem Press in 2017, this ethnographic study spans 236 pages and delves into the lives of Indian potters who have skillfully transformed their caste identity into a marketable brand. Through their journey, these contemporary artists illustrate how caste influences their creativity, independence, and business acumen as they navigate a competitive market to sell their stunning sculptures. Explore the profound impact of tradition on modern entrepreneurship and gain a deeper understanding of the socio-economic dynamics in India. Ideal for readers interested in sociology, business, and cultural studies, this book is a must-read for anyone looking to understand the complexities of caste in today's world.