20% de desconto
Choice Factory
Preço de venda
€21,18
Preço normal
€26,48
Preço unitário
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Indisponível
Por Richard Shotton
2018 m.
Descrição
Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Choice Factory